Haley Daniels created Daisha Design as an online shop for parents, teachers, and specialists to buy sensory products for children . She began by offering her own handmade weighted blankets and customizing them for her customers–letting them choose their weight, fabric, and size of their blankets. And she’s expanded her online shop to also include a range of sensory toys.
Always excited for and curious about mompreneurs, I asked Haley to answer a few questions about her Daisha Design Shop:
When and why did you start Daisha Design?
I began in 2010 so I’ve been operating for three years now online with plans to eventually open a shop near our home in Perth, Australia. This will allow customers in the area to touch and view our products before they buy. I started Daisha Design because I was looking for a source for affordable weighted blankets, and after months of searching all over the world, I realized that I could make my own. This way I could construct them out of washable materials and make more practical sizes. It took at least 12 months of hard work…making blankets for friends, family and other parents to see what worked best for their children.
Eventually, I came up with three popular sizes: the large lap, the toddler, and the twin bed size blankets. In my second year of operation, I added a range of ‘chewlrey’–necklaces, pendants, and bangles–kids can safely chew on instead of their clothes or other objects. I now have a massive line of chewlrey in different shapes, colors and styles. Personally, I’m addicted to them! And I love sourcing stylish chewlrey.
Chewlrey? That’s great that you offer something fashionable and fun but with an important function. Do you design the chewlrey?
I do make design suggestions and the company I source makes molds to see what works and what doesn’t work. It’s a long process to test our chewlrey and make sure everything is just right. Our most recent creation is a fish pendant…something stylish I really wanted for the summer.
What range of products do you sell?
Weighted blankets, chewlrey, weighted sensory teddy bears, giant crash mats that are water and stain resistant, breathable, and washable…and too many more items to mention here so I’ll leave it to your readers to check out our website!
What’s your best-selling item?
That would have to be the weighted blankets,. They really do work! And I have such a large range of fabric choices, even kids with particular characters or color preferences should be able to find their favorites in Daisha Design’s stash of fabrics. I’m very well known for my range of popular fabrics. I am always sourcing new fabrics from America. I find that the US has so many more fabric options for children’s favorite TV shows. 90% of my fabrics are imported from America and they are 100% washable cotton.
Are you a brick and mortar or online shop?
I am only a online shop, but I do have some of weighted blankets and weighted teddy bears in some speech and OT centers. They are in Perth only. I also have a weighted blanket that can be ‘borrowed’ through a company called Therapy Focus so those interested can try before they buy. I do accept local pick up from my own private home and I post Australia wide. Right now, I do not offer delivery outside of Australia.
As I mentioned previously, my future goal is to set up a retail shop in Perth for Daisha Design.
More than an online shop, it looks like you have a great community of followers…tell me about them.
I love all my fans! Feedback is always helpful and I’m always open to suggestions for new product lines. I especially love being sent photos of children with their Daisha Design products. All the kids have such wonderful smiles on their faces!
What would you like to share about yourself and your family?
I’m 27 years old with two children– a 2 1/2 year old son who keeps me on my toes, and a lovely daughter who is 7 with autism. I have a loving husband who fully supports Daisha Design. With out his and my extended family behind me, Daisha Design would not be here today. I am very grateful for such a loving family.
Are there any final thoughts you’d like to share?
Please tell your readers to email me if they have any questions about Daisha Design or need recommendations for finding sensory products for their children.
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